Strategically distinct design
& scalable branding systems.
Strategically distinct design & scalable branding systems.
The right design strategy makes your brand
consistent & scalable without becoming forgettable.
The right design strategy makes your brand
consistent & scalable without becoming forgettable.
This is how we operate.
This is how we operate.
Foundations
#1
Creative vision worthy of attention.
Defining your strategic core with deliberate distinctiveness. Building a brand that captures attention, creates connection, and drives action.
Services
Foundations
#1
Creative vision worthy of attention.
Defining your strategic core with deliberate distinctiveness. Building a brand that captures attention, creates connection, and drives action.
Services
Systems
#2
Brand-scaling design infrastructure.
Maximizing design system thinking across business functions, from marketing to product. Consistency at scale without bottlenecks.
Services
Systems
#2
Brand-scaling design infrastructure.
Maximizing design system thinking across business functions, from marketing to product. Consistency at scale without bottlenecks.
Services
Activation
#3
Getting your brand seen across touchpoints.
Deploying your brand into action throughout the user journey. From social media, to email, website, and product.
Services
Activation
#3
Getting your brand seen across touchpoints.
Deploying your brand into action throughout the user journey. From social media, to email, website, and product.
Services
Groou Studio's end-to-end design practice comes from years navigating the juxtaposition between creative and systemic thinking, learning to balance branding & performance in business at agencies, Startups, and our own ventures.
Winning businesses need intentionally distinct brand strategies that create connection & significance without sacrificing scalability.
You need both. We do both.
Finding the right partner to realize Kizuna’s brand identity required someone capable of perceiving nuance and translating it into an elegant and coherent visual language. As a former CMO and brand advisor, I approached the development with high expectations. Jorge immediately understood the vision and balanced strategic thinking, experience, and artistic sensitivity to shape an identity reflecting the subtle intersections of voice, tone, symbolic structure, and positioning. For founders and leaders seeking a high level of refinement and conceptual precision, Jorge is an exceptional partner who brings sophistication to their craft and an intelligence that makes collaboration feel effortless.
Grace Aimoto
Founder, Kizuna
Finding the right partner to realize Kizuna’s brand identity required someone capable of perceiving nuance and translating it into an elegant and coherent visual language. As a former CMO and brand advisor, I approached the development with high expectations. Jorge immediately understood the vision and balanced strategic thinking, experience, and artistic sensitivity to shape an identity reflecting the subtle intersections of voice, tone, symbolic structure, and positioning. For founders and leaders seeking a high level of refinement and conceptual precision, Jorge is an exceptional partner who brings sophistication to their craft and an intelligence that makes collaboration feel effortless.
Grace Aimoto
Founder, Kizuna
Jorge knew how to translate my animistic leadership ecology into a living visual language. Strategic, scalable, and soulful, their work reflects not just what I do, but who I am, and what Cultivar is rooted in. It’s been a collaborative and emergent conversation that has felt resonant. If you think you need a designer, you might actually need someone who hears your story deeply enough to name what you haven’t yet said. That’s what Jorge and Groou Studio can offer you that you won’t find anywhere else.
Chris Fawthrop
Founder, Cultivar
Jorge knew how to translate my animistic leadership ecology into a living visual language. Strategic, scalable, and soulful, their work reflects not just what I do, but who I am, and what Cultivar is rooted in. It’s been a collaborative and emergent conversation that has felt resonant. If you think you need a designer, you might actually need someone who hears your story deeply enough to name what you haven’t yet said. That’s what Jorge and Groou Studio can offer you that you won’t find anywhere else.
Chris Fawthrop
Founder, Cultivar
After working more than 3 years as a solopreneur, I felt a bit disconnected from my business. It ran well, but I lost the fire in it. I was looking for a way to revamp it and to see if that could give me the energy I was desperately looking for. I got in contact with Jorge and we started working on a new brand, logo, website and most importantly, a story to tell that resonated with me. The look and feel of the brand is very distinct from industry standards, but I only get very positive feedback on it. A year later I still feel super connected to it. Recommending Jorge is a no brainer. Not just as a designer, but also as a business partner who helps whenever I need it.
Xander Rondhuis
Founder, Roundr
After working more than 3 years as a solopreneur, I felt a bit disconnected from my business. It ran well, but I lost the fire in it. I was looking for a way to revamp it and to see if that could give me the energy I was desperately looking for. I got in contact with Jorge and we started working on a new brand, logo, website and most importantly, a story to tell that resonated with me. The look and feel of the brand is very distinct from industry standards, but I only get very positive feedback on it. A year later I still feel super connected to it. Recommending Jorge is a no brainer. Not just as a designer, but also as a business partner who helps whenever I need it.
Xander Rondhuis
Founder, Roundr
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© 2025 Groou Ventures SL. All rights reserved.
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© 2025 Groou Ventures SL. All rights reserved.
Connect
© 2025 Groou Ventures SL. All rights reserved.